And be straightforward and ethical beyond that. Your sales team has to be upfront about pricing and how your offering can legitimately help prospects. If your organization makes a significant misstep, own it, and address it as quickly as possible www.aspergersyndrome.org Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more.